Bartl, M., Jawecki, G., Bilgram, V., & Wiegandt, P. (2022). The BMW Group Co-Creation Lab: From Co-Creation Projects to Programmes.

Füller, J., Hutter, K., Wahl, J., Bilgram, V., & Tekic, Z. (2022). How AI revolutionizes innovation management – Perceptions and implementation preferences of AI-based innovators. Technological Forecasting and Social Change, 178, 121598.

Füller, J., & Jonas, J. (2022). Netnography in the Food Industry: How the German Supplier for Flavors and Scents Symrise Made Use of Online Community Discussions as a Source of Innovation, 22, 213–220.

Wahl, J., Füller, J., & Hutter, K. (2022). What’s the problem? How crowdsourcing and text‐mining may contribute to the understanding of unprecedented problems such as COVID‐19. R&D Management, 52(2), 427–446.

Wahl, J., Stroehle, T., Füller, J., & Hutter, K. (2022). Exploring Machine-based Idea Landscapes – The Impact of Granularity.


Eisenreich, A., Füller, J., & Stuchtey, M. (2021). Circular Project Selection: How Companies Can Evaluate Circular Innovation Projects. Sustainability, 13(22), 12407.

Eisenreich, A., Füller, J., & Stuchtey, M. (2021). Open Circular Innovation: How Companies Can Develop Circular Innovations in Collaboration with Stakeholders. Sustainability, 13(23), 13456.

Fuger, S., Köhl, A. N., Stroehle, T., Lang, M. N., Füller, J., & Hutter, K. (2021). Fighting the wicked problem of plastic pollution and its consequences for developing regions with expert and crowd solutions.

Füller, J., Hutter, K., & Kröger, N. (2021). Crowdsourcing as a service – from pilot projects to sustainable innovation routines. International Journal of Project Management, 39(2), 183–195.

Gfrerer, A., Hutter, K., Füller, J., & Ströhle, T. (2021). Ready or Not: Managers’ and Employees’ Different Perceptions of Digital Readiness. California Management Review, 63(2), 23–48.

Jong, J. P. de, Ben-Menahem, S. M., Franke, N., Füller, J., & Krogh, G. von (2021). Treading new ground in household sector innovation research: Scope, emergence, business implications, and diffusion. Research Policy, 50(8), 104270.

Marichalar Quezada, R., Bartl, M., & Garrecht, G. (2021). Emotion AI: Neue Formen der Emotionsmessung durch Künstliche Intelligenz.

Rapp, M., Kröger, N., & Scheerer, S. (2021). Inside-Out: How Internal Social Media Platforms Can Accelerate Innovation and Push External Crowdsourcing Towards New Frontiers, 12783, 500–514.


Bartl, M., & Füller, J. (2020). The Rise of Emotion AI: Decoding Flow Experiences in Sports.

Bilgram, V. (2020). Mit Emotion AI zu erfolgreichen Innovationen.

Fecher, F., Winding, J., Hutter, K., & Füller, J. (2020). Innovation labs from a participants‘ perspective. Journal of Business Research, 110, 567–576.

Füller, J., Hutter, K., & Kröger, N. (2020). How to Prevent Crowdsourcing Disasters and Leverage Positive Side Effects of Open Innovation. NIM Marketing Intelligence Review, 12(1), 30–35.

Hahn, A., Bartl, M., & Klug, K. (2020). Digital Empathy: Wie Künstliche Intelligenz und Affective Computing die Marktforschung verändern.

Marchuk, A., Biel, S., Bilgram, V., & Jensen, S. W. L. (2020). The Best of Both Worlds.

Rapp, M., Kröger, N., & Scheerer, S. (2020). Roles on Corporate and Public Innovation Communities: Understanding Personas to Reach New Frontiers, 12194, 95–109.


Baum, D., Spann, M., Füller, J., & Thürridl, C. (2019). The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services, 50, 289–297.

Bilgram, V. (2019). KI – der neue Partner der Innovationsmanager?

Brem, A., Bilgram, V., & Marchuk, A. (2019). How crowdfunding platforms change the nature of user innovation – from problem solving to entrepreneurship. Technological Forecasting and Social Change, 144, 348–360.

Köhl, A., Fuger, S., Lang, M., Füller, J., & Stuchtey, M. (2019). How Text Mining Algorithms for Crowdsourcing Can Help Us to Identify Today’s Pressing Societal Issues.

Maier, M., Schröder, L., Bartl, M., & Burgmayr, R. (2019). Was ist Affective Computing? Digitale Welt, 3(4), 72–74.

Schmidthuber, L., Rapp, M., Kröger, N., & Hilgers, D. (2019). Open Innovation in der Politik: Internetgestützte Zusammenarbeit in politischen Parteien am Beispiel der ÖVP in Österreich. HMD Praxis der Wirtschaftsinformatik, 56(1), 190–206.


Bartl, M. (2018). Das 4-Stufen Modell der Emotionalen Intelligenz von Maschinen.

Brem, A., Bilgram, V., & Gutstein, A. (2018). Involving Lead Users in Innovation: A Structured Summary of Research on the Lead User Method. International Journal of Innovation and Technology Management, 15(03), 1850022.

Kakatkar, C., Bilgram, V., & Füller, J. (2018). Innovation Analytics: Leveraging Artificial Intelligence in the Innovation Process. SSRN Electronic Journal.

Kakatkar, C., Groote, J. K. de, Füller, J., & Spann, M. (2018). The DNA of Winning Ideas: A Network Perspective of Success in New Product Development. Academy of Management Proceedings, 2018(1), 11047.

Marchuk, A., Biel, S., Bilgram, V., Worning, S., & Løgstrup, J. (2018). AI-based Insight Generation: A Comparison of Human-& Machine-driven Approaches.

Richter, D., & Bartl, M. (2018). Affective Computing Applied as a Recipe Recommender System.


Bartl, M., & Rosenzweig, J. (2017). The Voice of the Crowd—An Innovation Mining Study on Autonomous Driving.

Bilgram, V., Gluth, O., & Piller, F. (2017). Crowdfunding data as a source of innovation.

Bock, S., Füller, J., Koch, G., & Lindemann, U. (2017). Systematische Einbindung von Kunden in den Innovationsprozess.

Brunswicker, S., Bilgram, V., & Füller, J. (2017). Taming wicked civic challenges with an innovative crowd. Business Horizons, 60(2), 167–177.

Fuger, S., Schimpf, R., Füller, J., & Hutter, K. (2017). Network Structure and User Roles of a Crowdsourcing Community – The Context of Social Innovations for a Development Project.

Fuger, S., Schimpf, R., Füller, J., & Hutter, K. (2017). User roles and team structures in a crowdsourcing community for international development – a social network perspective. Information Technology for Development, 23(3), 438–462.

Füller, J., & Bilgram, V. (2017). The moderating effect of personal features on the consequences of an enjoyable co-creation experience. Journal of Product & Brand Management, 26(4), 386–401.

Füller, J., Hutter, K., Hautz, J., & Matzler, K. (2017). The Role of Professionalism in Innovation Contest Communities. Long Range Planning, 50(2), 243–259.

Hauser, F., Hautz, J., Hutter, K., & Füller, J. (2017). Firestorms: Modeling conflict diffusion and management strategies in online communities. The Journal of Strategic Information Systems, 26(4), 285–321.

Hutter, K., Nketia, B. A., & Füller, J. (2017). Falling Short with Participation — Different Effects of Ideation, Commenting, and Evaluating Behavior on Open Strategizing. Long Range Planning, 50(3), 355–370.

Koch, G. (2017). From Open Innovation to Open Government : a Multi-Level Analysis of Open Government Communities, from

Seeber, I., Zantedeschi, D., Bhattacherjee, A., & Füller, J. (2017). The More the Merrier? The Effects of Community Feedback on Idea Quality in Innovation Contests.


Bartl, M., Gluth, O., Rieger, R., & Schmidt, H. (2016). Innovation Mining. Ideen- und Innovationsmanagement. (2).

Bartl, M., Kannan, V. K., & Stockinger, H. (2016). A review and analysis of literature on netnography research. International Journal of Technology Marketing, 11(2), 165.

Bartl, M., & Tusche, N. (2016). Netnography: The Mint Journey.

Blohm, I., Riedl, C., Füller, J., & Leimeister, J. M. (2016). Rate or Trade? Identifying Winning Ideas in Open Idea Sourcing. Information Systems Research, 27(1), 27–48.

Füller, J., Hutter, K., & Koch, G. (2016). Crowdsourcing in the Tourism Industry: From Idea Generation Towards Merchandizing User-Generated Souvenirs, 277–289.

Hahn, A., Hofmann, R., Bilgram, V., Schwarz, J. O., Meinheit, A., & Füller, J. (2016). Easy Rider: Die Erschließung der Welt des autonomen Fahrens aus Sicht von Markt und Kunde.

Matzler, K., Füller, J., Hutter, K., Hautz, J., & Stieger, D. (2016). Crowdsourcing strategy: how openness changes strategy work. Problems and Perspectives in Management, 14(3), 450–460.

Merz, A., Seeber, I., Maier, R., & Füller, J. (2016). Exploring the Effects of Comment and Revision Patterns on Idea Quality in Innovation Contests.

Merz, A., Seeber, I., Maier, R., Richter, A., Schimpf, R., Füller, J., & Schwabe, R. (2016). Exploring the Effects of Contest Mechanisms on Idea Shortlisting in an Open Idea Competition.

Stadler, D., & Bilgram, V. (2016). Gamification: Best Practices in Research and Tourism.

Stockinger, H. (2016). The future of augmented reality – an Open Delphi study on technology acceptance. International Journal of Technology Marketing.


Bartl, M. (2015). A Review and Analysis of Literature on Autonomous Driving E-Journal: Making-of Innovation.

Bartl, M. (2015). Autonomous Driving – The User Perspective.

Bartl, M. (2015). The Future of Autonomous Driving – Introducing the Foresight Matrix to Support Strategic Planning.

Brem, A., & Bilgram, V. (2015). The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing. Journal of Engineering and Technology Management, 37, 40–51.

Füller, J., Hutter, K., & Fries, M. (2015). Crowdsourcing for Goodness Sake: Impact of Incentive Preference on Contribution Behavior for Social Innovation, 23, 137–159.

Füller, J., Hutter, K., Hautz, J., & and Matzler, K. (2015). Open Innovation within Company Boundaries: What Motivates and Hinders Employees to Engage in Internal Innovation Communities. Journal of Product Innovation Management, 32(2), 306.

Hofmann, V., Stokburger-Sauer, N., & Füller, J. (2015). Emotions in Tryvertising: The Impact of Emotional Change on Customer Response Behavior.

Hutter, K., Füller, J., Hautz, J., Bilgram, V., & Matzler, K. (2015). Machiavellianism or Morality: Which Behavior Pays Off In Online Innovation Contests? Journal of Management Information Systems, 32(3), 197–228.

Hutter, K., Füller, J., Nketia, B. A., & Northrup, L. (2015). Heterophily in Open Strategizing Projects. Academy of Management Proceedings, 2015(1), 18465.

Kathan, W., Hutter, K., Füller, J., & Hautz, J. (2015). Reciprocity vs. Free-Riding in Innovation Contest Communities. Creativity and Innovation Management, 24(3), 537–549.

Koch, G., Rapp, M., Füller, J., & Hilgers, D. (2015). How Crowdsourcing Can Be Applied To Co-Create Political Strategies With And For Citizens. Academy of Management Proceedings, 2015(1), 13190.

Kube, M., Hilgers, D., Koch, G., & Füller, J. (2015). Explaining voluntary citizen online participation using the concept of citizenship: an explanatory study on an open government platform. Journal of Business Economics, 85(8), 873–895.

Matzler, K., Strobl, A., Thurner, N., & Füller, J. (2015). Switching experience, customer satisfaction, and switching costs in the ICT industry. Journal of Service Management, 26(1), 117–136.

Rapp, M., Hoffmann, C., & Kröger, N. (2015). Beteiligung an Open Government fördern. HMD Praxis der Wirtschaftsinformatik, 52(1), 161–171.

Stockinger, H. (2015). Consumers’ Perception of Augmented Reality as an Emerging end User Technology: Social Media Monitoring Applied. KI – Künstliche Intelligenz, 29(4), 419–439


Bartl, M. (2014). Towards a Method to Conceptualize Influencer Blogging Systems -The Phenomenon of “Recent Empties”.

Brunswicker, S., Afuah, A. N., Füller, J., Lakhani, K. R., Leimeister, J. M., & Majchrzak, A. (2014). Resolving the Debate on Competition and Collaboration in Open Innovation Crowds. Academy of Management Proceedings, 2014(1), 15755.

den Eichen, S. F. von, Matzler, K., Freiling, J., & Füller, J. (2014). Woran Geschäftsmodellinnovationen scheitern.

Füller, J. (2014). For Us and by Us: The Charm and Power of Community Brands. NIM Marketing Intelligence Review, 6(2), 40–45.

Füller, J., Hutter, K., Hautz, J., & Matzler, K. (2014). User Roles and Contributions in Innovation-Contest Communities. Journal of Management Information Systems, 31(1), 273–308.

Füller, J., Hutter, K., Hautz, J., & Thürridl, C. (2014). Don’t mess with the crowd! The emergence and management of crowdsourcing disasters. Academy of Management Proceedings, 2014(1), 15432.

Füller, J., Lemmer, S., & Hutter, K. (2014). Crowdsourcing: How Social Media and the Wisdom of the Crowd Change Future Companies.

Hahn, A., Firnkäs, J., Szpli, D., Rapp, M., & Koch, G. (2014). Testerkampagne Audi Sound Plus: Identifikation und Einbeziehung von Produktbotschaftern mittels Online Communities im B2C Marketing.

Hahn, A., Gfrei, B., Füller, J., & Koch, G. (2014). Soziale Technologien im Innovationsmanagement.

Hautz, J., Füller, J., Hutter, K., & Thürridl, C. (2014). Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers‘ Perceptions and Intended Behaviors. Journal of Interactive Marketing, 28(1), 1–15.

Koch, G., Rapp, M., & Hilgers, D. (2014). Open Innovation für Parteien – Wie politische Parteien von neuen Formen der Mitglieder- und Bürgerpartizipation profitieren können, from

Matzler, K., A. Mooradian, T., Füller, J., & Anschober, M. (2014). Unlocking laggard markets: innovation without high tech. Journal of Business Strategy, 35(2), 19–25.

Matzler, K., Füller, J., Hutter, K., Hautz, J., & Stieger, D. (2014). Open Strategy: Towards a Research Agenda. SSRN Electronic Journal.

Matzler, K., Füller, J., Koch, B., Hautz, J., & Hutter, K. (2014). Open Strategy – A New Strategy Paradigm?

Oberhofer, M., Füller, J., & Hofmann, V. (2014). Tryvertising: What Makes Consumers Share Product Innovations With Others?


Baum, D., Spann, M., Füller, J., & Pedit, T. (2013). Social Media Campaigns For New Product Introductions.

Berends, H., Whittington, R., Dobusch, L., Füller, J., Matzler, K., & Seidl, D. (2013). Open Strategizing: New Practices for Transparent and Inclusive Strategy-Making. Academy of Management Proceedings, 2013(1), 11600.

Bilgram, V. (2013). Performance Assessment of Co-creation Initiatives: A Conceptual Framework for Measuring the Value of Idea Contests.

Bilgram, V., Bartl, M., Füller, J., & Biel, Stefan, Miertsch (2013). Eine Allianz gegen Flecken.

Bilgram, V., Füller, J., Koch, G., & Rapp, M. (2013). The potential of crowdsourcing for co-marketing: How consumers may be turned into brand ambassadors.

Bilgram, V., & Rapp, M. (2013). Phänomen Crowdsourcing — Was privater und öffentlicher Sektor voneinander lernen können. Business + Innovation, 4(3), 26–33.

Collm, A., Rapp, M., & Koch, G. (2013). Erfolgskriterien für die Open Government-Umsetzung : Eine vergleichende Analyse. eGovernment Review. (11), from

Faullant, R., Füller, J., & Hutter, K. (2013). Fair play: perceived fairness in crowdsourcing communities and its behavioral consequences. Academy of Management Proceedings, 2013(1), 15433.

Gebauer, J., Füller, J., & Pezzei, R. (2013). The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities. Journal of Business Research, 66(9), 1516–1527.

Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5/6), 342–351.

Kathan, W., Füller, J., & Hutter, K. (2013). Reciprocity in innovation contest communities.

Koch, G., Hutter, K., Decarli, P., Hilgers, D., & Füller, J. (2013). Identifying Participants‘ Roles in Open Government Platforms and Its Impact on Community Growth, 1900–1910.

Koch, G., Rapp, M., & Füller, J. (2013). Der Kunde als kreativer Motor für innovative Fahrzeugkonzepte – wie Open Innovation zur Generierung von innovativen Produktentwicklungen in der Automobilbranche beitragen kann. Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft Jg. 16(3), S. 65-71, Jg. 16(3), S. 65-71.

Koch, G., Rapp, M., & Kröger, N. (2013). Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies, 63–83.

Kröper, M., Bilgram, V., & Wehlig, R. (2013). Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community.

Kube, M., Hilgers, D., Füller, J., & Koch, G. (2013). Re-Thinking Citizen Participation in the Public Sector: Adopting Open Innovation for Collaborative Idea Generation. SSRN Electronic Journal.

Matzler, K., Grabher, C., Huber, J., & Füller, J. (2013). Predicting new product success with prediction markets in online communities. R&D Management, 43(5), 420–432.

Matzler, K., Hautz, J., Füller, J., & Hutter, K. (2013). Der Open-Innovation Leitfaden für Klein- und Mittelbetriebe in Südtirol.

Matzler, K., Mooradian, T. A., & Füller, J. (2013). Laggard innovation Oder: Warum man „Nachzügler“ anders behandeln muss und weshalb das Motto „Weniger ist mehr“ ein ungeahntes Marktpotenzial zur Folge haben kann.

Rapp, M., Hoffmann, C. P., & Koch, G. (2013). Open Political Innovation: : ein neuer Ansatz des Stakeholdermanagements. eGov Präsenz, 13(2), from

Rapp, M., & Kröger, N. (2013). Generation Crowdsourcing. Ideen- und Innovationsmanagement. (1).

Richter, S., Perkmann Berger, S., Koch, G., & Füller, J. (2013). Online Idea Contests: Identifying Factors for User Retention.

Stockinger, H., Bartl, M., Kalogirou, K., & Pollok, P. (2013). Netnography – Online Communities as a Source of Innovation in the Field of E-Mobility. WiSt – Wirtschaftswissenschaftliches Studium, 42(12), 670–678.


Bartl, M., Füller, J., Mühlbacher, H., & Ernst, H. (2012). A Manager’s Perspective on Virtual Customer Integration for New Product Development. Journal of Product Innovation Management, 29(6), 1031–1046.

Bartl, M., & Jonas, J. (2012). Open Innovation in der B-to-B Kommunikation.

Baur, F., Koch, G., Prügl, R., & Malorny, C. (2012). Identifying Future Strategic Options for the Automotive Industry.

Birke, M., Bilgram, V., & Füller, J. (2012). Spielerisch zur Innovation: Gamification in der gemeinsamen Ideengenerierung und -selektion mit Konsumenten. Ideen- und Innovationsmanagement. (3).

Blohm, I., Riedl, C., Füller, J., & Köroglu, O. (2012). The Effects of Prediction Market Design and Price Elasticity on Trading Performance of Users: An Experimental Analysis.

Faullant, R., Füller, J., & Matzler, K. (2012). Mobile Audience Interaction – Explaining the Adoption of New Mobile Service Applications in Socially Enriched Environments. Engineering Management Research, 1(1).

Füller, J., Dennhardt, S., Schroll, R., & Hutter, K. (2012). The Value-Enhancing Role of Social Networks Around Brands: The Concept of Social Brand Value.

Füller, J., & Hutter, K. (2012). „Im Spiel liegt die Wahrheit“ – Games zur Insights-Generierung. Marketing Review St. Gallen, 29(2), 26–33.

Füller, J., Matzler, K., Hutter, K., & Hautz, J. (2012). Consumers‘ Creative Talent: Which Characteristics Qualify Consumers for Open Innovation Projects? An Exploration of Asymmetrical Effects. Creativity and Innovation Management, 21(3), 247–262.

Füller, J., Müller, J., Hutter, K., Matzler, K., & Hautz, J. (2012). Virtual Worlds as Collaborative Innovation and Knowledge Platform, 1003–1012.

Füller, J., Schroll, R., Dennhardt, S., & Hutter, K. (2012). Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands.

Haller, J. B. A., Hutter, K., Füller, J., & Möslein, K. M. (2012). Play or vote: Matching games as new approach for design evaluation in innovation contests.

Koch, G. (2012). Online Participation: Open Government Experience and its influence on State & Society Relationship? Academy of Management Proceedings. (1), 12192.

Koch, G. (2012). Open Government Platforms: How does the Platform Experience Influence the Relationship Between Citizens and Administrations?

Koch, G., & Rapp, M. (2012). Open Government Platforms in Municipality Areas: Identifying Elemtal Design Principles.

Koch, G., Rapp, M., & Füller, J. (2012). Online-Bürgerbeteiligung in Deutschland: Ansätze, Best Practices und relevante Erfolgsfaktoren.

Männer, A.-L., Bilgram, V., & Brem, A. (2012). Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement. Ideen- und Innovationsmanagement. (2).

Matzler, K., Stieger, D., & Füller, J. (2012). Democratizing strategy: What strategist can learn from innovation managers.


Bilgram, V., Bartl, M., & Biel, S. (2011). Getting Closer to the Consumer – How Nivea Co-Creates New Products. Marketing Review St. Gallen, 28(1), 34–40.

Füller, J., Hutter, K., & Faullant, R. (2011). Why co-creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions. R&D Management, 41(3), 259–273.

Füller, J., Hutter, K., Hautz, J., & Matzler, K. (2011). The good into the pot, the bad into the crop: How to identify the best designs.

Füller, J., Matzler, K., Mühlbacher, H., & Hutter, K. (2011). The impact of customization on the attachment of products and underlying brands.

Hippel, E. A. von, Schroll, R., & Füller, J. (2011). Costless Creation of Strong Brands by User Communities: A Potential Challenge to Producer Profits. SSRN Electronic Journal.

Hutter, K., Füller, J., & Koch, G. (2011). Why citizens engage in open government platforms?

Hutter, K., Hautz, J., Füller, J., Müller, J., & Matzler, K. (2011). Communitition: The Tension between Competition and Collaboration in Community-Based Design Contests. Creativity and Innovation Management, 20(1), 3–21.

Jawecki, G., Füller, J., & Gebauer, J. (2011). A Comparison of Creative Behaviours in Online Communities across Cultures. Creativity and Innovation Management, 20(3), 144–156.

Jung, S., Koch, G., & Rauch, M. G. (2011). Decoding VCs Decision Making Behavior in Biotechnology: The Relative Importance of Established Decision Criteria and the Role of Start-Ups’ Knowledge Networks.

Koch, G., Füller, J., & Brunswicker, S. (2011). Online Crowdsourcing in the Public Sector: How to Design Open Government Platforms, 6778, 203–212.

Koch, G., Hilgers, D., & Rapp, M. (2011). Vom passiven Bürger zum kollaborativen Gestalter: Welche Chancen bietet Open Government für Bürger und Staat? Innovative Verwaltung, Jg. 33(3), S. 17-19.

Kohler, T., Füller, J., Matzler, K., & Stieger, D. (2011). Co-Creation in Virtual Worlds: The Design of the User Experience. MIS Quarterly, 35(3), 773.

Kohler, T., Füller, J., Stieger, D., & Matzler, K. (2011). Avatar-based innovation: Consequences of the virtual co-creation experience. Computers in Human Behavior, 27(1), 160–168.

Kohler, T., Matzler, K., Hutter, K., Thiemann, R., & Füller, J. (2011). Come for the attraction, stay for the interaction: designing space for social interaction in virtual worlds.

Kohler, T., Matzler, K., Hutter, K., Thiemann, R., & Füller, J. (2011). Experience design for communities in virtual worlds: come for the attraction, stay for the interaction. International Journal of Web Based Communities, 7(2), 174.

Matzler, K., Füller, J., Pichler, E., & Mooradian, T. A. (2011). Personality, the product and the brand community.

Matzler, K., Hautz, J., Hutter, K., & Füller, J. (2011). The innovativeness of SMEs: Linking employee engagement, employee loyalty, and individual innovative behavior.

Matzler, K., Kohler, T., Füller, J., & Stieger, D. (2011). Avatar-based innovation: How avatars experience co-creation projects in Second Life.

Matzler, K., Pichler, E., Füller, J., & Mooradian, T. A. (2011). Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities. Journal of Marketing Management, 27(9-10), 874–890.

Matzler, K., Stieger, D., & Füller, J. (2011). Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences. Journal of Consumer Policy, 34(2), 231–247.

Mühlbacher, H., Füller, J., & Huber, L. (2011). Online Forum Discussion-Based Forecasting of New Product Market Performance. Marketing ZFP, 33(3), 221–234.

Müller, J., Hutter, K., Füller, J., & Matzler, K. (2011). Virtual worlds as knowledge management platform – a practice-perspective. Information Systems Journal, 21(6), 479–501.

Schmidt, L., Walcher, D., & Füller, J. (2011). Does the Source of Innovation Influence Consumers’ Product Demand? An Experimental Study within an Innovation Contest Setting.


Abdelkafi, N., Bartl, M., Füller, J., & Ihl, C. (2010). The Open School Vision – For More Openness at Universities.

Bartl, M. (2010). Open Innovation. Der offene Umgang mit Wissen verändert das Innovationsmanagement.

Bartl, M., Füller, J., Ihl, C., & Abdelkafi (2010). The Open School Vision – For More Openness at Universities.

Bartl, M., & Jawecki, G. (2010). Co-Creation in New Product Development: Conceptual Framework and Application in the Automotive Industry.

Füller, J. (2010). Refining Virtual Co-Creation from a Consumer Perspective. California Management Review, 52(2), 98–122.

Füller, J., Faullant, R., & Matzler, K. (2010). Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user’s perspective. Industrial Marketing Management, 39(8), 1376–1383.

Füller, J., Möslein, K., Hutter, K., & Haller, J. B. A. (2010). Evaluation Games – How to Make the Crowd your Jury.

Hautz, J., Hutter, K., Füller, J., & Matzler, K. (2010). Where do the great ideas evolve: Exploring the Relationship between Network Position and Idea Quality.

Hautz, J., Hutter, K., Füller, J., Matzler, K., & Rieger, M. (2010). How to Establish an Online Innovation Community? the Role of Users and Their Innovative Content.

Hutter, K., Hautz, J., Füller, J., & Matzler, K. (2010). Building an Online Innovation Community: Roles of User-Generated Content, User Types and Motivation.

Hutter, K., Hautz, J., Füller, J., Matzler, K., & Mayr, A. (2010). Ideenwettbewerbe als innovatives Markenbindungsinstrument. Marketing Review St. Gallen, 27(4), 26–35.

Jawecki, G., & Bartl, M. (2010). How “open” does your Company want to be Towards External Creativity? Open Innovation Tools and Methods to Access Consumers‘ Knowledge and Creativity.

Koch, G., & Prügl, R. (2010). The Parsimonious Delphi: Theory-based Development, Empirical Evaluation, and First Application, in: The Delphi Technique: Past, Present, and Future Prospects – Introduction to the Special Issue. Technological Forecasting and Social Change, Jg. 78(9), 1367-1378.

Kohler, T., Hautz, J., Matzler, K., & Füller, J. (2010). Engaging Avatars For Effective Co-Creation.

Schroll, R., Hemetsberger, A., & Füller, J. (2010). Fine feathers make fine birds – Community brands and branded communities.


Casper, C., & Reichert, I. (2009). Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs.

Erler, H., Rieger, M., & Füller, J. (2009). Ideenmanagement und Innovation mit Social Networks.

Fojcik, T. M., Koch, G., & Proff, H. (2009). Auswirkungen staatlicher Instrumente zur Förderung des Automobilabsatzes in Deutschland.

Füller, J., Jawecki, G., & Bartl, M. (2009). Produkt- und Serviceentwicklung in Kooperation mit Online Communities.

Füller, J., Kohler, T., Stieger, D., & Matzler, K. (2009). Exploring the nature and role of the virtual co-creation experience.

Füller, J., Matzler, K., & Hutter, K. (2009). Which Creativity Components Qualify Consumers to Engage in Open Innovation Projects? – Exploration of Asymmetrical Effects.

Füller, J., Mühlbacher, H., Matzler, K., & Jawecki, G. (2009). Consumer Empowerment Through Internet-Based Co-creation. Journal of Management Information Systems, 26(3), 71–102.

Jawecki, G., Füller, J., & Matzler, K. (2009). Innovation creation in online consumer groups. der markt, 48(3), 117–123.

Kohler, T., Matzler, K., & Füller, J. (2009). Avatar-based innovation: Using virtual worlds for real-world innovation. Technovation, 29(6-7), 395–407.

Pichler, E., Füller, J., & Matzler, K. (2009). The cars, the enthusiasts and their community.

Schroll, R., & Füller, J. (2009). The Value of Community-Brands. SSRN Electronic Journal.

Tunca, S., & Füller, J. (2009). Impression Formation in a World Full of Fake Products.


Bilgram, V., Brem, A., & Voigt, K.-I. (2008). User-Centric Innovations in New Product Development – Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools. International Journal of Innovation Management, 12(03), 419–458.

Faullant, R., Matzler, K., & Füller, J. (2008). A Positioning Map of Skiing Areas Using Customer Satisfaction Scores. Journal of Hospitality & Leisure Marketing, 16(3), 230–245.

Faullant, R., Matzler, K., & Füller, J. (2008). The impact of satisfaction and image on loyalty: the case of Alpine ski resorts. Managing Service Quality: An International Journal, 18(2), 163–178.

Füller, J., & Hippel, E. A. von (2008). Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands. SSRN Electronic Journal.

Füller, J., & Luedicke, M. (2008). How brands enchant: Insights from observing community driven brand creation.

Füller, J., & Matzler, K. (2008). Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups. Tourism Management, 29(1), 116–126.

Füller, J., Matzler, K., & Hoppe, M. (2008). Brand Community Members as a Source of Innovation. Journal of Product Innovation Management, 25(6), 608–619.

Jawecki, G., & Füller, J. (2008). How to use the innovative potential of online communities? Netnography – an unobtrusive research method to absorb the knowledge and creativity of online communities. International Journal of Business Process Integration and Management, 3(4), 248.

Kohler, T., Füller, J., & Matzler, K. (2008). Preconditions of Avatar-based innovation: Creating a compelling experience.

Matzler, K., Füller, J., Renzl, B., Herting, S., & Späth, S. (2008). Customer Satisfaction with Alpine Ski Areas: The Moderating Effects of Personal, Situational, and Product Factors. Journal of Travel Research, 46(4), 403–413.


Bartl, M. (2007). Netnography. Einblicke in die Welt der Kunden (Insights into the World of the Customer).

Füller, J., Jawecki, G., & Mühlbacher, H. (2007). Innovation creation by online basketball communities. Journal of Business Research, 60(1), 60–71.

Füller, J., & Matzler, K. (2007). Virtual product experience and customer participation—A chance for customer-centred, really new products. Technovation, 27(6-7), 378–387.

Füller, J., Mühlbacher, H., & Matzler, K. (2007). Can the Internet empower consumers’ innovativeness? A study on the effect of internet-based new product development tools.

Matzler, K., Mooradian, T. A., Füller, J., & Hemetsberger, A. (2007). Identification with brand community and brand knowledge: Individual determinants and behavioural consequences.

Matzler, K., Waiguny, M., & Füller, J. (2007). Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization.

Mühlbacher, H., Füller, J., & Jawecki, G. (2007). Online Communities und Innovation.


Füller, J. (2006). Why Consumers Engage in Virtual New Product Developments Initiated by Producers.

Füller, J., Bartl, M., Ernst, H., & Mühlbacher, H. (2006). Community based innovation: How to integrate members of virtual communities into new product development. Electronic Commerce Research, 6(1), 57–73.

Füller, J., Jawecki, G., & Mühlbacher, H. (2006). Equipment-Related Knowledge Creation in Innovative Online Basketball Communities.

Füller, J., & Matzler, K. (2006). Integrating Customer Knowledge in Product Innovation: A Case Study on Virtual Product Development.

Füller, J., Matzler, K., & Faullant, R. (2006). Asymmetric effects in customer satisfaction. Annals of Tourism Research, 33(4), 1159–1163.

Füller, J., Matzler, K., & Renzl, B. (2006). Customer satisfaction and loyalty with alpine ski resorts: The moderating effect of lifestyle, spending and customer’s skiing skills.

Füller, J., Mühlbacher, H., & Bartl, M. (2006). Beziehungsmanagement durch virtuelle Kundeneinbindung in den Innovationsprozess.

Hemetsberger, A., & Füller, J. (2006). Qual der Wahl – Welche Methode führt zu kundenorientierten Innovationen?

Mühlbacher, H., Hemetsberger, A., Thelen, E., Vallaster, C., Massimo, R., Füller, J., et al. (2006). Brands as Complex Social Phenomena.


Füller, J., Ihl, C., & Rieger, M. (2005). The GameCreator: Self-Created Mobile Games on the Internet.

Füller, J., & Matzler, K. (2005). Virtual Product Development and Customer Participation – a Chance for Customer Centred, Real New Products.


Bartl, M., Ernst, H., & Füller, J. (2004). Community Based Innovation — eine Methode zur Einbindung von Online Communities in den Innovationsprozess.

Füller, J., & Mühlbacher, H. (2004). Community-based Innovation — Ein Ansatz zur Einbindung von Online Communities in die Entwicklung neuer Dienstleistungen.

Piller, F., Ihl, C., Füller, J., & Stoko, C. (2004). Toolkits for open innovation – the case of mobile phone games.