In the year 2000 HYVE set off with the vision of a novel innovation approach which actively integrates users, consumers, experts, start-ups, citizens, suppliers and universities in a participatory innovation ecosystem and thereby enables the collaborative development of customer-centric and trailblazing innovations. We remained true to this mission since then. In a world of informed, connected, active and global consumers open and participate innovation systems are an essential success factor for product and service solutions as well as for transformation processes in the digital age. In each phase of the innovation process we actively integrate different kinds of customer groups such as lead users, the creative HYVE-Crowd, pilot users, early adopters, beta-testers, representative consumers in order to develop products people love and need. Customer-centricity all the way from user pain points to product launch.
The HYVE approach is a fast, focused and dedicated way of innovating where we draw on the collective knowledge and creativity of the crowd, its power and commitment to come up with successful innovations. We therefore enrich existing innovation management principles of large organizations by an open, collaborative, and fast innovation track that ensures a fast realization of ideas into digital or physical MVPs.