solutions as well as for transformation processes in the digital age. In each phase of the innovation process we actively integrate different kinds of customer groups such as lead users, the creative HYVE-Crowd, pilot users, early adopters, beta-testers, and representative consumers in order to develop products people love and need. Customer-centricity all the way from user pain points to product launch.
The HYVE approach is a fast, focused and dedicated method to innovate. We draw on the collective knowledge and creativity of the crowd, its power and its commitment to come up with successful innovations.