At a time when digital innovation is the difference between success and stagnation, MascoGroup, a leading company in the life sciences industry based in the Milan area, has taken a visionary step into the future. Together with HYVE, MascoGroup’s global team has identified, intensively tested, and strategically evaluated specific AI use cases – always intending to raise efficiency to a new level.
Motivation & goal setting
Today, generative artificial intelligence (AI) is a decisive factor in remaining competitive in various industries. The MascoGroup recognised early on the need to evaluate potential applications and gain concrete experience within the global team. The aim was to increase efficiency and develop an effective AI strategy that would ensure both short-term success and long-term improvements.
Our approach
The initial project phase focussed on sensitising and training employees. We used a multi-stage programme consisting of:
- Introductory webinars on generative AI
- Interactive workshops for the development and prioritisation of use cases
- Co-creation sessions to define specific AI-supported workflows
Through a cross-company webinar and interactive workshops, we imparted fundamental knowledge about AI and Generative AI (GenAI). In co-creation sessions, the participants developed a deep understanding of the possible applications of GenAI in four key business functions: Sales & Marketing, Human Resources, Project Management and Engineering.
In collaboration with MascoGroup executives, HYVE’s AI experts identified potential use cases for AI in these functions and prioritised them according to impact, effort, and scalability.
After carefully researching and evaluating suitable platforms and solutions, we launched a test phase so that users could gain first-hand experience with the applications. The steps included:
- Identification and selection of promising AI tools and solutions
- Implementation of pilot projects to test applicability
- Evaluation of the tested AI tools based on the experiences of the test phase
- Development of strategic recommendations for dealing with AI workflows
The success
Through the collaboration, HYVE enabled MascoGroup to gain experience with AI solutions relevant to the company, derive realistic implications for its daily business, and develop a strategic response. In doing so, the company benefited from HYVE’s relevant project experience in AI empowerment and our extensive AI expertise.
