Through a customer-oriented, iterative process, we analyse problems holistically, test alternatives and evaluate the right solutions. Our HYVE Design Thinking process is based on designers’ methods, which are characterized by several overlapping process steps. Through the collaboration of an interdisciplinary team, we discuss and consider a large number of problems and solution aspects. Design Thinking is user-centered: The potential target group is analysed empathically and thus hidden needs are anticipated. Based on these insights we generate and collect first ideas through an iterative workflow, built quick prototypes and test them directly. We refine these solutions into physically products and services – ready for implementation.
Outcome & Benefits
- Generating human-centered product concepts during an iterative workflow.
- Strategic use of design methodology to transform problems with undefined outcome into tangible solutions.
- Anticipation of hidden customer needs and motivations.
- The concept refinement of tested and experienced quick prototypes leads to holistic innovation concepts ready for implementation
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