design of steam iron
In 2011/2012, in cooperation with HYVE Innovation Design GmbH, BSH Hausgeräte GmbH designed and developed Bosch’s new TDA70 steam iron.
The result is a harmonic mixture of strong design elements, which have a high degree of formal originality and modernity. That correspond to the Bosch brand and great the base for the new design vocabulary. Characteristic Elements are the new thumb support, a big aperture to fill and the ergonomic push buttons which express the new design vocabulary.