Online Research Communities are moderated digital platforms which enable dialogue-based research with a large number of selected consumers. Choosing from a wide variety of flexible qualitative and quantitative research modules tailored to your research questions, Online Research Communities help gain spontaneous as well as reflected consumer feedback.
Our innovative research modules range from discussion forums, surveys and configurators to concept evaluations, diaries and content uploads. Depending on your research challenge, our modules support you with the right solution to gain insights, co-create products or test concepts by engaging consumers as collaborative partners.
Outcome / Benefits
- Empower consumers in dialogue-based, interactive research at eye level
- Engage a large number of selected consumers to gain robust and valid insights
- Fuse qualitative and quantitative research modules based on our library of state-of-the-art tools.
- Implement an ongoing dialog and feedback channel to become truly customer-centric in any phase of your innovation process.
- Engage consumers via our mobile app to collect data in the moments that matter – anytime, anywhere.