HYVE, a company with extensive experience in netnographic research, has teamed up with INSIUS, a technology specialist from Cologne, to provide social media based research on an advanced automated level.
To identify brand and product related social media content on a „big data“ scale, a process with four distinct steps is conducted. Effective computer algorithms as well as experienced netnographers interact in each step:
Outcome & Benefits
- Master the extensive, unstructured data sources in social media to derive consumer insights and innovation opportunities.
- Identify, extract and evaluate only the relevant patterns in consumer discussions – examples include: trending topics, product sentiments, innovation ideas, or product needs.
- Apply sophisticated machine learning approaches to create powerful insight engines for your products and brands.
- Develop, measure, and compare KPIs in ad-hoc or consecutive studies.