Where
Zoom
When
July 10th, 2025 | 5-6.15 pm
Language
German
Customer Experience – A 360° Perspective
Customer Experience (CX) is no longer a clearly defined playing field – it’s multifaceted, dynamic, and runs through every layer of an organization: strategic, operational, cultural, and technological.
As innovation experts at HYVE, we constantly witness how diverse the perspectives on CX truly are – and how this very diversity often holds the key to genuine innovation. Where data, empathy, processes, and vision come together in a meaningful way, true customer centricity with lasting impact emerges.
That’s why we’re inviting you to join our Digital CX Roundtable.
A compact and inspiring exchange format – hosted by our CX experts Minerva Loos and Meike Allerdissen – that intentionally brings different CX perspectives to the (virtual) table. Together with experts from various industries, we’ll explore diverse viewpoints, challenge assumptions, and learn from each other.
Look forward to strong voices from the field who use CX as a framework for change and innovation.
Your Benefit
- Panel Discussion
Relevant questions and honest answers on customer journeys, KPIs, and the blind spots in everyday CX practice - Open Q&A
Space for dialogue, fresh perspectives, and shared reflections - Actionable Takeaways
Concrete insights to apply directly in your own CX work
Be there
Our roundtable is ideal for…
- Anyone who sees CX not just as a buzzword, but as a true driver of change
- CX and innovation professionals
- Marketing and brand decision-makers
- Product and service designers
- Strategists and leaders with a customer focus
- Anyone who wants to design journeys – not just map them
Webinar Hosts
Meike Allerdissen
HYVE – a Qvest company
Meike Allerdissen is a Senior Innovation Researcher and Team Lead Research at HYVE – a Qvest company. In her role, she brings deep expertise in user-centered research and innovation development. She supports companies in designing new products, services, and business models that truly meet user needs.
With her interdisciplinary approach, she combines qualitative research, strategic thinking, and innovation methods to develop future-ready solutions.
Minerva Loos
HYVE – a Qvest company
Minerva Loos is Senior UX Designer and Researcher as well as Team Lead Co-Creation at HYVE – a Qvest company. She has been contributing her expertise to HYVE for six years, working with clients from a wide range of industries to drive innovation through user-centered principles.
She is a dedicated UX designer and researcher with a clear focus on designing meaningful user experiences. In her role, she supports clients in the conception, development and testing of solutions that focus on user needs. She is also particularly interested in how sustainable solutions can be developed and how the future perspective can be incorporated into the development process through strategic foresight and speculative design.
Speaker:innen
Dr. Silke Wiesel
Chiesi Pharmaceuticals
Topic:
Dr. Silke Wiesel is Senior Director Customer Experience for Central and Eastern Europe (CEE) at Chiesi Pharmaceuticals. In this role, she is responsible for the development and implementation of strategic measures to optimize the customer experience across all touchpoints. With many years of experience in the pharmaceutical industry, she combines sound scientific know-how with a strong understanding of patient-centered solutions and digital innovations.
Marcus Nessler
Samsung Electronics GmbH
Marcus Nessler has been Head of Customer Experience at Samsung Electronics GmbH in Germany since 2008. He is responsible for all customer interfaces – from the contact center to digital services and social media. Under his leadership, Samsung has received several awards for excellent customer service, including the German Service Award. He previously held management positions at DHL and Hewlett-Packard. He is a regular speaker on digitalization and customer experience.