Where
Zoom
When
September 18, 2025 | 4 p.m. CET
Language
English
Rethinking Consumer Insights: With Empathy, AI, and Strategic Vision
Truly understanding consumers is more important today than ever before. In a world where markets are changing rapidly, technologies are constantly evolving, and needs are becoming more complex, companies need precise, empathetic, and relevant consumer insights.
In our interactive webinar, we will show how deep human empathy can be combined with the power of artificial intelligence to create better decisions, products, and experiences.
The Importance and Strength of Consumer Insights
- Business Strategy: Why are insights a strategic success factor today?
- Powerful Insights: What makes an insight truly strong?
- Mixed Methods Approach: Which methods deliver the best results – and why is the combination key?
Connecting Empathy and AI
- Future Outlook: How insight work is evolving through new technologies – without losing the human factor.
- Critical Reflection: Why AI alone is not enough – limitations and challenges in the insight process.
- Collaboration: How humans and machines can work together to generate insights with depth and precision.
Be there
Marketing, CX, and insights professionals, strategists, innovation leads, and anyone who wants to better understand how to reach consumers more effectively.
We also offer this webinar in German. You can find more information HERE.
Your Benefits
Practical Insights: Discover specific tools and examples you can apply immediately.
Future-Proofing: Learn how to use consumer insights to drive next-generation innovation.
Inspiration: Gain from innovative approaches and exchanges with experts.
Webinar Hosts
Laura Zander
HYVE – a Qvest company
Laura Zander is a Senior Research Consultant and expert in both qualitative and quantitative market research, with a particular focus on consumer insights, empathy, and innovation. At HYVE, she supports companies in developing deep user understanding and deriving impactful strategies and products from it. Her driving motivation: to truly understand people – beyond the numbers.
Markus Sommer
HYVE – a Qvest company
Markus Sommer operates at the intersection of technology, research, and innovation. As an Innovation Consultant at HYVE, he develops data-driven solutions that leverage artificial intelligence specifically for insight processes. With his experience in combining human-centered and data-centered thinking, he drives new approaches to decision-making and product development.