Where
Zoom
When
March 19, 2026 | 4 pm CET
Language
German
Digital incentives for sustainable mobility: AI, gamification, and nudging
Behavioral change is considered one of the key levers for a successful mobility transition. At the same time, behavioral economics shows that everyday decisions are rarely made purely rationally, but are strongly influenced by mental models, emotions, and contextual cues. Digital products like Duolingo, fitness apps, or rewards programs vividly demonstrate how gamification and targeted nudging can sustainably shape behavior.
In the Sustainable Transformers Talk, we explore how these mechanisms can be applied to mobility ecosystems—and what role artificial intelligence plays in this context. Together with experts from the automotive industry, rail, insurance, mobility services, and nudging research, we examine how AI-supported nudges are already being used, which effects are measurable, and where opportunities, limitations, and ethical considerations lie.
The talk combines scientific perspectives from behavioral economics with concrete real-world use cases and focuses on the question of how sustainable mobility behavior can be designed, scaled, and implemented in an economically viable way.
What’s inside
Critical Reflection: Adoption, scalability, ethical boundaries, and organizational challenges
Behavioral Economics & Mobility: Why people move the way they do and what drives their choices
Nudging & Gamification in Practice: Streaks, leagues, status symbols, and emotional triggers
AI as a Nudge Architect: Personalization, timing, and the impact of data-driven incentives
Industry Use Cases:
Promoting cycling mobility, with a focus on commuting
Commitment to CO₂ reduction and sustainable charging practices
Measurability & Business Case: How impact, adoption, and economic value are evaluated
Systemic Perspective: Interactions between different mobility nudges within the ecosystem
Your benefit
- Deepened understanding of nudging mechanisms and gamification in the mobility context
- Insights into real-world use cases and lessons learned across different industries
- Guidance on the use of AI and GenAI for effective and personalized behavioral interventions
- Foundation for evaluating impact, adoption, and the business case of sustainable mobility incentives
- Strategic impulses for designing own products, services, or transformation initiatives
Be there
This webinar is perfect for:
- Professionals and executives from mobility, automotive, transport, insurance, and infrastructure sectors
- Innovation, sustainability, and transformation managers
- Product managers, UX/service designers, and digital strategists
- Researchers and practitioners in behavioral economics, AI, and sustainability
- Professionals from any industry interested in behavior-based sustainability and systemic transformation
Webinar Hosts
Evgenija Pavlova
HYVE – a Qvest company
Evgenija Pavlova is a game developer with an M.Sc. in Computer Science: Game Engineering from the Technical University of Munich. For over four years, she has been working at HYVE at the interface of game design, art, and development, combining creative flair with technical precision. Her particular expertise lies in the field of AR/VR and development with Unity. In addition, she has extensive experience in researching and applying a wide range of game design methods and designs workshops for a variety of applications.
Dr. Florian Fischer
HYVE – a Qvest company
Dr. Florian Fischer has been active in the mobility industry for over ten years, including roles at ADAC, BMW, and CARIAD VW Group. He combines digital innovation with a clear focus on customer needs and new business models. In his work, he collaborates closely with partners and teams across different organizations to create solutions that deliver real value.
Webinar Hosts
Niklas Rehder
Deutsche Bahn
Niklas Rehder is Head of Digital Bicycle Services at Deutsche Bahn. Previously, he was Product Owner for the DB Rad+ app and worked in product development. His focus is on digital mobility solutions, product management, and sustainable bicycle services.
Dr. Jörg Hetterich
BMW Group
Dr. Jörg Hetterich is Predevelopment Lead for Digital Sustainable Experience at the BMW Group. For more than ten years, he has worked at the intersection of sustainable mobility, digitalization, and behavioral design. His focus is on developing AI-enabled, user-centered mobility services that promote sustainable behavior through gamification and nudging.