Wo
Zoom
When
September 11, 2025 | 4.30-5.30 pm CET
Language
German
In this talk, we bring together two perspectives:
Heide Schulte-Beckhausen, Head of ESG | OBI, shows how OBI approaches sustainability not just strategically and through reporting, but also creates new business cases through innovative partnerships.
Dr. Maximilian Pérez, Managing Director | Future Retail Store, offers insights into the Future Retail Store – a real-life testing lab where circular economy, urban greenery, technology, and customer experience are explored.
Both provide honest insights into their experiences.
What works – and what doesn’t? What will be needed going forward?
Topics we’re driving:
- What does sustainable transformation look like at OBI – from strategy to product range?
- Which use cases are proving successful?
- What does it take for customers not only to say they want to consume more sustainably but actually do it?
- Where do systems reach their limits – and how can progress still be made?
Your key takeaways:
Lessons learned from successful – and failed – experiments
Inspiration for your own organization – whether a corporation, SME, or urban project
Candid exchange: What works? What doesn’t? And why?
For whom?
- People shaping the future of retail – in companies, on the ground, or in neighborhoods
- ESG and sustainability leads looking for actionable approaches
- Innovation and digital decision-makers
- Anyone who knows: The future doesn’t just happen someday – it’s being made now.
Host & Speaker

Rebekka Bogner
HYVE – a Qvest company
Rebekka Bogner is an innovation consultant at HYVE. She studied Intercultural & Innovation Management as well as Social & Sustainable Entrepreneurship. She loves informing, connecting, and inspiring people through events and other interactive formats. Rebekka believes that innovation and entrepreneurship can be powerful forces to make a difference and solve real-world problems. This is what motivates her work at HYVE, where she brings her creativity and passion to sustainable projects.

Heide Schulte-Beckhausen
Head of ESG | OBI
Heide Schulte-Beckhausen is Head of ESG at OBI, responsible for the strategic development of the company’s sustainability agenda. She has many years of experience in sustainability management, corporate strategy, and organization. Before joining OBI, she worked in the energy sector. At OBI, she has initiated and supported projects promoting the circular economy and reducing greenhouse gas emissions to protect peatlands. In 2023, OBI won the German Sustainability Award in the hardware store category.

Dr. Maximilian Pérez
Managing Director | Future Retail Store
Dr. Maximilian Perez is responsible for innovation promotion at the Günther Rid Foundation for Bavarian Retail in Munich. One of his key focuses is the development of the Future Retail Store, an experimental space for retail innovations. Previously, he led the Retail Innovation research area at the Fraunhofer Institute for Integrated Circuits IIS. In addition to his work at the Rid Foundation, he is involved in academic teaching at Augsburg Technical University.
