Where
Zoom
When
March 25, 2026 | 3 pm CET
Sprache
English
Make customer voices visible & make decisions that really matter
When budgets are tight and the consequences are significant, this session shows how teams use insight communities to reduce uncertainty, avoid endless discussions, and make informed decisions without expensive new research.
You will learn how customer feedback can be specifically incorporated into strategy, innovation, and product development to maximize the impact of your actions. Discover how to use existing resources efficiently while gaining relevant insights that truly influence your decisions.
That’s inside
- What are insight communities? – Basics and benefits
- The importance of customer feedback – Customer feedback as a strategic advantage
- Getting more value from existing research budgets – Using resources efficiently
- Types of communities – Find the right community for your goals
- Relevance in the innovation process – Incorporating customer feedback at an early stage
- Best practice examples – Successful implementations live
- Options & tools – From platforms to methods
- Role of AI – Small, targeted insights on one slide
- Outlook & future – How communities are evolving
- Mixed methods approach – Combining quantitative and qualitative insights
This webinar is also available in German. Find out more HERE.
Your benefit
Practical insights: Concrete tools and examples that you can apply immediately.
Inspiration: Innovative approaches and exchanges with experts.
Deep understanding: Targeted use of communities for innovation and strategy.
Be there
This webinar is perfect for:
- Marketing and CX professionals
- Insights and strategy managers
- Innovation leaders
- Anyone who wants to use customer feedback to make strategic decisions
Webinar Hosts
Laura Zander
HYVE – a Qvest company
As an innovation researcher, Laura Zander brings 14 years of experience in global projects at HYVE and has more than 6 years of expertise in qualitative research. Her focus is on social media research, interviews, and online research communities, which she uses to help companies leverage customer feedback for strategic decisions and innovation processes.
Maja Mrso
HYVE – a Qvest company
Maja Mrso is an innovation consultant with more than three years of experience in qualitative and quantitative user research. She is an expert in designing and moderating co-creation workshops and works in the automotive, FMCG, household appliances, and life sciences industries. She is passionate about using psychological insights as a driver for user-centered innovation, which she uses to help companies develop customer-oriented products and services.