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About sandralemmer

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So far sandralemmer has created 4 blog entries.

Humans first when it comes to innovation

Innovations are usually accompanied by the fuzzy front end, by nebulous needs, by vague ideas. Jasmin Vella, Ideator at HYVE, talks to Stefan Biel, Innovation Director at Beiersdorf, about the connection between problem, need, identification, solution and above all the human component. Does it need a problem? Jasmin: Idea generation [...]

Autonomous innovation – new territory to enter or distant world?

When the first autonomous vehicles entered the market, the topic literally gained speed. We are familiar with the successes and setbacks of autonomous vehicles, but few know how anchored autonomous innovations are in our everyday lives. Autonomous Innovation describes the innovation supported or adopted by machines, robots and artificial intelligence. [...]

How do you invest your innovation budget?

In our Innovation Update in August, Innovation Research expert Balthasar Scheder shared an exciting article about successful innovations and their parameters with subscribers to our newsletter. Peder Inge Furseth and Richard Cuthbertson ask about the right way to invest innovation budgets. The authors believe that an innovation success rate does [...]

ORCs provide answers – 24/7

Today we’re interviewing Aurelie, Innovation Strategist at HYVE. Aurelie has worked several years in insights and innovation in London before joining HYVE and taking over larger, international innovation projects. Aurelie, can you describe the Online Research Community approach? Online Research Communities (ORCs) or Market Research Online Communities (MROCs) are closed [...]