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About sandralemmer

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So far sandralemmer has created 12 blog entries.

How do you invest your innovation budget?

In our Innovation Update in August, Innovation Research expert Balthasar Scheder shared an exciting article about successful innovations and their parameters with subscribers to our newsletter. Peder Inge Furseth and Richard Cuthbertson ask about the right way to invest innovation budgets. The authors believe that an innovation success rate does [...]

ORCs provide answers – 24/7

Today we’re interviewing Aurelie, Innovation Strategist at HYVE. Aurelie has worked several years in insights and innovation in London before joining HYVE and taking over larger, international innovation projects. Aurelie, can you describe the Online Research Community approach? Online Research Communities (ORCs) or Market Research Online Communities (MROCs) are closed [...]