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About sandralemmer

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So far sandralemmer has created 17 blog entries.

Wüstenrot – How agile, customer-centric and cross-team innovation can secure a competitive advantage in the financial sector.

Digital change has been keeping the financial sector in suspense for some time. The financial sector is also facing the effects of digitisation and the accompanying abstraction of products and services that were once tangible in the truest sense of the word. Since 1925, Wüstenrot is a synonym for building [...]

Service Design and what it is all about

My name is Anna Marchuk. I am a service designer, researcher, and strategist – creating innovations together with the HYVE team since four years. I am a strong supporter of lifelong learning and knowledge sharing. Last year I joined two service design conferences –  Service Design Days in Barcelona and Service Design Global [...]

RBI Intrapreneurship Program: Next Round!

Do you remember our blog post in August on the RBI Innovation Garden? We were curious how the teams progressed and which projects are now realized. That is why we set down with Julia Bastian, Project Manager from HYVE, and Pia Neubert, Project Manager from RBI's Intrapreneurship Program.  In spring 2018, the intrapreneurship [...]

Humans first when it comes to innovation

Innovations are usually accompanied by the fuzzy front end, by nebulous needs, by vague ideas. Jasmin Vella, Ideator at HYVE, talks to Stefan Biel, Innovation Director at Beiersdorf, about the connection between problem, need, identification, solution and above all the human component. Does it need a problem? Jasmin: Idea generation [...]

Autonomous innovation – new territory to enter or distant world?

When the first autonomous vehicles entered the market, the topic literally gained speed. We are familiar with the successes and setbacks of autonomous vehicles, but few know how anchored autonomous innovations are in our everyday lives. Autonomous Innovation describes the innovation supported or adopted by machines, robots and artificial intelligence. [...]

How do you invest your innovation budget?

In our Innovation Update in August, Innovation Research expert Balthasar Scheder shared an exciting article about successful innovations and their parameters with subscribers to our newsletter. Peder Inge Furseth and Richard Cuthbertson ask about the right way to invest innovation budgets. The authors believe that an innovation success rate does [...]

ORCs provide answers – 24/7

Today we’re interviewing Aurelie, Innovation Strategist at HYVE. Aurelie has worked several years in insights and innovation in London before joining HYVE and taking over larger, international innovation projects. Aurelie, can you describe the Online Research Community approach? Online Research Communities (ORCs) or Market Research Online Communities (MROCs) are closed [...]