13,380 views on two crowd contests seem impossible to you? LedsArt shows that crowd contests not only produce truly revolutionary ideas, but above all create huge awareness - without burdening your marketing budget. How this works and which adjustment screws have to be set for it, we illuminate in detail [...]
Max Klaußner works in New Business Development & Innovation Management at Janssen Germany and led the Co Creation Challenge “Healthcare 2030 - Hack the current system”. Visionaries and creative minds from all over the world were invited to "hack" the current healthcare system and help to solve urgent problems with [...]
Innovation has many faces because it takes an incredible amount of skills and abilities to succeed. Rarely do you find all the skills you need within a company. Successful innovation is therefore often a patchwork - many consultants, designers and market researchers from different companies and agencies contribute to this. [...]
In the private sector, open innovation is increasingly being (recognized as) a success factor. But it is not only there that external impulses can provide the necessary impetus for innovation. In order to position oneself as an innovative designer and pioneer, it is also necessary for political institutions and parties [...]
Wüstenrot – How agile, customer-centric and cross-team innovation can secure a competitive advantage in the financial sector.
Digital change has been keeping the financial sector in suspense for some time. The financial sector is also facing the effects of digitisation and the accompanying abstraction of products and services that were once tangible in the truest sense of the word. Since 1925, Wüstenrot is a synonym for building [...]
Innovations are usually accompanied by the fuzzy front end, by nebulous needs, by vague ideas. Jasmin Vella, Ideator at HYVE, talks to Stefan Biel, Innovation Director at Beiersdorf, about the connection between problem, need, identification, solution and above all the human component. Does it need a problem? Jasmin: Idea generation [...]
A crowdsourcing contest that revolutionized medical care in Bandung shows just how strong and current this principle of "distributed innovation" is. High traffic and lacking infrastructure Bandung is the fourth largest city in Indonesia with 3 million inhabitants. Including the Java metropolitan region, the region has 16 million inhabitants. It [...]