fbpx
en de

Design Thinking is a mindset, not a workshop

Who hasn’t heard of Design Thinking? The term “Design Thinking” rose to prominence in the 2000’s when it was made popular by David M. Kelley and Tim Brown of IDEO. Since then, a lot has been written, discussed and debated on the topic. Best seller: Design Thinking Workshops. For beginners to [...]

Strong. Advanced. Connected. 2 two world premieres at the bauma 2019

bauma, the world's leading trade fair for construction machinery, building material machinery, mining machinery, construction vehicles and construction equipment, proved once again from April 8th-14th what superlatives it has to offer. Nearly 3500 exhibitors from 219 countries attracted over 600,000 visitors from all over the world to the Munich exhibition [...]

Why companies need agencies: Multidisciplinarity

Innovation has many faces because it takes an incredible amount of skills and abilities to succeed. Rarely do you find all the skills you need within a company. Successful innovation is therefore often a patchwork - many consultants, designers and market researchers from different companies and agencies contribute to this. [...]

Humans first when it comes to innovation

Innovations are usually accompanied by the fuzzy front end, by nebulous needs, by vague ideas. Jasmin Vella, Ideator at HYVE, talks to Stefan Biel, Innovation Director at Beiersdorf, about the connection between problem, need, identification, solution and above all the human component. Does it need a problem? Jasmin: Idea generation [...]