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HYVE Innovate: All our innovative strength in one agile unit – an interview with HYVE’s CEO Dr. Michael Bartl

The sub-disciplines of innovation known as HYVE Research, HYVE Community and HYVE Design, which have operated independently up to now, are brought together in an agile organisational model of innovation. An interview with CEO Dr. Michael Bartl about the new HYVE Innovate unit in the House of Innovation. We explore [...]

Qualitative Insights vs. Quantitative Surveys

“If your experiment needs statistics, you ought to have done a better experiment.” This wise quote from British physicist & Nobel prize winner Lord Ernest Rutherford applies perfectly to what we do here at HYVE. Experimentation is at the heart of design thinking and is customer-centric. It is essential to [...]

Design Thinking is a mindset, not a workshop

Who hasn’t heard of Design Thinking? The term “Design Thinking” rose to prominence in the 2000’s when it was made popular by David M. Kelley and Tim Brown of IDEO. Since then, a lot has been written, discussed and debated on the topic. Best seller: Design Thinking Workshops. For beginners to [...]

Why companies need agencies: Multidisciplinarity

Innovation has many faces because it takes an incredible amount of skills and abilities to succeed. Rarely do you find all the skills you need within a company. Successful innovation is therefore often a patchwork - many consultants, designers and market researchers from different companies and agencies contribute to this. [...]