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Creative Thinking

2017-03-15T10:52:45+00:00 General, News|
We at HYVE value and rely on creative thinking to push boundaries, think outside the box, and develop innovative products and solutions for our clients. However, we don’t just “get creative” in the ideation phase, but also in the research and analyisis phases. Merging analytical thinking with creative thinking results in consumer insights, innovation fields and product solutions that are fresh, surprising, and new, while still focusing on the customer.
Our innovation researchers prove that creative thinking is not something with an on and off switch, but something that is applied daily, in- and outside the office. In this case study for Thomas Vogel’s book “Breakthrough Thinking” you can discover how our researchers live creative thinking. If you’re interested learning more about innovation research, please contact Volker Bilgram.
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