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Darknet: Exploring consumer behavior in hidden corners

2017-03-15T10:52:59+00:00 General, News|
People change. Continuously. Therefore consumer-centric innovation research methods cannot stop evolving either. The Innovation Research team has developed capabilities for exploring consumer behavior on the darknet. The darknet offers most of all an incredible level of anonymity, which in turn means that consumers feel free to discuss any and all topics, regardless of inhibitions such as social acceptability and legal confines. With this in mind, if you know where to look, there are masses of different interactions and transactions that can be observed in plain sight. For example we are able to closely examine the consumption, product seeking, and purchase behavior of anonymously acting users in hitherto obscure black market environments. In summary, the darknet offers us and our clients the opportunity to understand fundamentally new and largely unexplored facets of consumer behavior.
To find out more about how we utilize diverse and unconventional data sources for innovation research, feel free to send us an email!
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