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WE LOVE TECH: HYVE at the Fraunhofer Institute for Integrated Circuits IIS

2017-03-15T10:52:46+00:00 General, News|

HYVE’s visit at Fraunhofer IIS in Nuremberg connected the full amount of technology competences with an approach to customer-centricity and lean innovation. The innovation potential of a combination of Fraunhofer IIS’s developments and the agile, customer-centric innovation approaches HYVE’s been developing for more than 15 years were intensively discussed. The [...]

Darknet: Exploring consumer behavior in hidden corners

2017-03-15T10:52:59+00:00 General, News|

People change. Continuously. Therefore consumer-centric innovation research methods cannot stop evolving either. The Innovation Research team has developed capabilities for exploring consumer behavior on the darknet. The darknet offers most of all an incredible level of anonymity, which in turn means that consumers feel free to discuss any and all [...]

German Brand Award 2016

2016-07-07T15:22:19+00:00 General, News|

The German Brand Award by Institut und der Rat für Formgebung is a unique award for outstanding brand leadership. The price which celebrated its premiere this year, is awarded in three different categories. As a winner of “Industry Excellence in Branding”, managing director Markus Rieger took part in the official [...]

Innovation has a home

2017-03-15T10:52:59+00:00 General, News|

HYVE have opened Bavarias first Haus der Innovation at the center of Munich this week. After a breakfast and workshop with bavarian company leaders and a HYVE family day on Tuesday, the house was oficially opened on Wednesday. On the topic of Digital Transformation, experts, forthinkers and practicians of all industries gathered [...]