Description and scope of data processing
You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us.
Mandatory fields when registering via the website:
- form of address
- Name and surname
Optionally, you can enter a value:
- business concern
At the time of registration, the following data will also be stored:
- subscriber ID
- IP address of the user
- Source of registration
- Date and time of registration
- Date and Time of Double Opt In Agreement
- At the time of logoff
- date of deregistration
In the course of the registration process, your consent is obtained for the processing of the data and reference is made to this data protection declaration.
So-called tracking pixels are integrated into our e-mail newsletters. This enables us to statistically evaluate the success or failure of our advertising measures. With the help of the pixel-code we can see if and when an e-mail has been opened and which links in the e-mail have been called up.
In connection with data processing for the dispatch and statistical analysis of newsletters, no data is passed on to third parties. The data will be used exclusively for sending the newsletter.
In addition, usage data is stored:
- date of last dispatch
- Time of opening the e-mail
- Last click
- Legal basis for data processing
The legal basis for processing the data after your active registration for the newsletter is Art. 6 para. 1 lit. a DSGVO (consent).
The legal basis for the storage of additional data is Art. 6 para. 1 lit. f DSGVO in conjunction with Art. 6 para. 1 lit. f DSGVO i. v. m. Art. 5 para. 2 DSGVO on the verifiability of the given consent.
The legal basis for the processing of tracking data is Art. 6 para. 1 lit. f DSGVO.
Purpose of data processing
If you provide title and name, we use them to personalize our communication. The further data stored in the course of the registration process serves to verify the given consent and to prevent misuse of the services or the e-mail address used.
The personal data collected via pixel tags is evaluated in order to optimise newsletter dispatch and to adapt the content of future newsletters even better to your interests.
Duration of storage
After withdrawal of the consent, the data will be deleted, provided that they do not have to be kept for verification purposes. For reasons of proof, e-mail addresses are stored in a blacklist that we cannot see as blocked data in the system.
Possibility of objection and elimination
Consent to subscribe to the newsletter can be cancelled at any time. For this purpose there is a corresponding link in every newsletter.