Like many other companies, we use third-party extensions. Third-party content (social media, analysis tools, marketing tools, videos from YouTube, maps from Google Maps, RSS feeds or graphics, etc.). Personal data (e.g. IP addresses, information from pseudonymised cookies, geodata, etc.) can be forwarded or automatically transmitted to third party providers. The IP address is required, for example, to display this content. The type, scope, purpose and duration of such processing of personal data may vary from case to case.
The legal basis for the processing of personal data is Art. 6 para. 1 lit. f DSGVO (legitimate interest). In the event of the user’s consent, the legal basis for processing the data is Art. 6 para. 1 lit. a DSGVO.
The links to social media on our site are not integrated via so-called plugins. The integrated graphics with the provider’s logo only contain an HTTP link to our pages at the respective provider. When you visit our website, no direct connection is established with the servers of the providers.
Facebook plugins (Like button)
Our pages include plugins from the social network Facebook, provider Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
If you do not want Facebook to associate your visit to our pages with your Facebook account, please log out of your Facebook account before using our website.
Our pages use functions of Google+. Provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
Collection and disclosure of information: Use the Google+ button to publish information worldwide. The Google+ button gives you and other users personalized content from Google and our partners. Google stores both the information that you have given +1 for a content and information about the page that you viewed when you clicked +1. Your +1 can appear in Google services, such as search results or your Google profile, or elsewhere on websites and ads, along with your profile name and photo.
Google records information about your +1 activity to improve Google services for you and others. To use the Google+ button, you need a public Google profile that is visible worldwide and must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace another name you used when sharing content through your Google Account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.
Our pages include functions of the Instagram service. These functions are provided by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to our pages with your user account. Additional data is also transferred to Facebook.
Our website uses functions of the components of LinkedIn Corporation. The provider is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn enables user connections with existing business contacts and the establishment of new business contacts. When you visit our pages, the plugin establishes a direct connection between your browser and the LinkedIn server. LinkedIn receives the information that you have visited our site with your IP address.
If you are logged into your LinkedIn account, LinkedIn also recognizes which subpage of our website you are visiting. This information is assigned to your LinkedIn account and stored.
If you do not want LinkedIn to be able to associate the visit of our pages with your user account, please log out of your LinkedIn user account before using our website.
Our website uses functions of the XING network. The provider is XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany. Every time a website is accessed that contains XING functions, a connection is established to XING servers. To our knowledge, personal data will not be stored. In particular, no IP addresses are stored or the usage behavior is evaluated. Further information on data protection and the XING Share button can be found in the XING data protection statement.
YouTube (Embedded Videos)
We embed YouTube videos on some of our websites. This website is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our YouTube plugin-equipped websites, a connection to YouTube’s servers is established. The YouTube server is informed which pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior with you personally. You can prevent this by logging out of your YouTube account.
Transfer of data to third countries
Google is certified under the Privacy Shield Agreement, providing a guarantee of compliance with European data protection law.
Data protection information for the use of analysis tools
Web analytics tools allow website operators to analyze and monitor visitors. Movements on the website are recorded and evaluated by the providers.
The processing of the personal data of the website users enables us to analyse the surfing behaviour. By evaluating the data, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. For these purposes, it is also in our legitimate interest to process the data in accordance with Art. 6 para. 1 lit. f DSGVO.
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
Google Analytics uses so-called “cookies”. These text files, will be stored on your computer and allow an analysis of your use of our website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google Tag Manager
This website uses the Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tag Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with this Google Tag Manager.
We have activated the IP anonymisation function on this website. This will cause your IP address to be cut by Google within Member States of the European Union or in other countries party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you’d like to opt-out, you can do so at https://mouseflow.com/opt-out. If you’d like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at email@example.com.
Objection to data collection
You can prevent Google Analytics from collecting your data by
clicking on the following link. An opt-out cookie is set to prevent your
information from being collected on future visits to this website: Disable Google Analytics.
This causes an opt-out cookie to be placed on your device. If you
delete your cookies, you will need to click this link again.jo
Contract data processing
We have concluded a contract with Google for commissioned data processing and fully implement the requirements of the DSGVO for the use of Google Analytics.
Data protection information on the use of online marketing
Usage-based online advertising (also known as interest-based advertising or online behavioural advertising (OBA)) is a way of displaying advertisements on websites you visit, making them more relevant to you and your interests. Common interests are grouped into segments based on previous web browser activities. Internet users will then see advertisements that match their common interests. In this way, advertising can be made as appropriate and useful as possible. Appropriate advertising can also be based on the content of websites you have previously viewed. This procedure is generally referred to as “retargeting”.
Our website uses Google Conversion Tracking. If you click on an ad placed by Google and get to our website, Google Adwords will set a cookie. These cookies are not used for personal identification and expire after 30 days. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example via browser settings that generally deactivate the automatic setting of cookies or set your browser so that cookies are blocked by the “googleleadservices.com” domain.
Further information and the data protection regulations can be found in Google’s data protection declaration.
Use and application of Google AdWords
On our website functions of Google AdWords are integrated. Google AdWords allows us to serve ads in Google’s search engine results as well as in the Google advertising network. Google AdWords sets certain keywords that display an ad in Google’s search engine results only when the user uses the search engine to perform a keyword search. In the Google advertising network, the ads are distributed to websites relevant to the keyword by an algorithm. Google AdWords is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the goggle search engine results.
When you visit our website, a cookie is stored. It is not used to identify the person concerned. The cookie allows both us and Google to track whether you have generated revenue or cancelled your purchase when you access our site via an AdWords ad.
When you visit our website, personal data, including your IP address, is transferred to Google in the USA and stored there. Google may share this information with third parties. The data collected is used by Google to generate visit statistics for our website. These visit statistics are used by us to determine the total number of users who have been referred to us via AdWords ads.
You can prevent the setting of cookies at any time by means of an appropriate setting of the Internet browser used and thus permanently object.
You can disable Google’s Adwords feature by adjusting your advertising goggle settings accordingly.
This website uses the Pardot Marketing Automation System (“Pardot MAS”), a special software for recording and evaluating the use of a website by website visitors.
When you visit this website, the Pardot MAS records your click path and creates an individual user profile using a pseudonym. For this purpose, cookies are used that enable the recognition of your browser. By using this website, you also agree to the use of Pardot cookies.
However, you can deactivate the creation of pseudonymized user profiles at any time by configuring your Internet browser so that cookies from the “pardot.com” domain are not accepted. However, this can lead to certain restrictions
In order to provide you with the most interesting offer or product information possible, and if you actively consent to this, it is possible to merge your personal data with the data of a pseudonymised user profile using the cookies set, provided that you provide personal data – for example by ordering a newsletter or filling out a form. You can object to this use of your personal data, such as name and address information, at any time in writing or by e-mail to firstname.lastname@example.org
Data protection information for the use of other applications
We have integrated the following additional applications, in which personal data may be collected and transmitted, into our website.
Use of script libraries (Google Web Fonts)
In order to present our contents correctly and graphically appealing across all browsers, we use script libraries and font libraries such as Google Web Fonts on this website. Google Web Fonts are transferred to your browser’s cache to avoid multiple loading. Calling script libraries or font libraries automatically triggers a connection to the library operator. At least the IP address is transmitted as far as can be seen. It is theoretically possible for operators of corresponding libraries to collect further data.
If your browser does not support Google Web Fonts or does not allow access, content will be displayed in a default font.
Use of Google Maps
You can customize your Google product settings using the instructions for managing your own data.
This website uses Calendly.com. Calendly is an external platform used for scheduling appointments. The appointment tool is integrated in the source code of our website via script. By using the appointment tool, you automatically use the services of Calendly. The data transmitted solely serves the purpose of simplifying the arrangement of appointments. The data collected includes: Name, IP-address, agreed date and time of the appointment. This data will not be passed on to third parties and will only serve the administration and organisation of appointments as well as internal statistics. By arranging an appointment you will accept these terms. Here you can find more information related to Calendly.com.
A widely used platform for website management, WordPress allows the installation of various subroutines called plug-ins. Plug-ins used to process personal data must be specified in the data protection declaration. e.g.
Jetpack for WordPress