Many teams are experimenting with AI. Only a few integrate it into their day-to-day work in a structured and scalable way. The difference is not access to tools, but understanding how to prompt correctly, use AI sensibly and trust results. Being able to instruct AI tools clearly and precisely is therefore a key skill today. This is exactly what your team will learn in just one day at the Promptathon.
AI Prompt Engineering | Empowered AI | AI in Practice
Productive AI use after just one workshop
Plan your individual Promptathon
Why good prompting is harder than it seems
Following initial experiments with AI, many companies are seeing a similar pattern, as statements from participants in our AI webinars show:
- “We’ve tried ChatGPT, but the results are inconsistent.”
- “Nobody really knows how to use AI in their own job.”
- “We have tools, but no real use.”
- “We need structure instead of blind trial and error.”
Many AI trainings fail because they remain either too theoretical or too generic.
What is a Promptathon?
A Promptathon is a structured, hands-on AI workshop where your team:
- understands how prompting really works
- applies AI directly to its own tasks
- develops concrete, immediately usable prompts
- learns to confidently assess opportunities, limitations and risks
It combines the intensity of a hackathon with targeted AI enablement. No unnecessary theory, but knowledge that can be applied directly.
A structured, guided process
Practical introduction without hype, with a clear view of what AI can actually do today and where its limits lie
Introduction to the central principles of prompting, with a focus on the systematic structure of effective requests based on task, context, tonality and output format
Application of the content learned to own tasks and workflows for direct transfer to the individual work context
Development of immediately applicable prompts, identification of relevant use cases and the realization of initial measurable efficiency potential
Sustainable integration of the developed content into existing work processes to ensure the long-term development of skills
This is what a Promptathon looks like in practice
Promptathons in practice show how companies use targeted, practical formats to build up AI skills in everyday working life. The following examples illustrate how concrete applications and scalable structures emerge from initial approaches.
Giesecke+Devrient
- 100+ participants
- All participants developed concrete AI use cases
- Net Promoter Score: 67
- Promptathon established as a blueprint for further rollouts
„The combination of excellent facilitation and hands-on implementation gave us valuable insights into prompting and AI applications… we feel empowered and ready for the next steps.“
— Fabian Berk, Head of Group AI Program, G+D
Versicherungskammer
- 45 participants
- AI made tangible for employees in their day-to-day work
- Foundation created for scalable, group-wide use of AI
- Evaluation of workshop feedback for targeted further development of the format
W.L. Gore & Associates
- 15 participants
- Building a solid foundation in dealing with AI & prompting
- First application possibilities for efficiency in everyday working life
- Motivation for further AI use cases
„Particularly impressive was the combination of in-depth expertise and practical exercises, which created confidence in AI applications… AI is now regularly used by the majority of participants in their day-to-day work.“
— Rupert Dodell, Head of Product Innovation, W.L. Gore & Associates
Reka
- 10 participants
- AI champions established as key drivers for driving use cases within the company
- Several productive AI solutions implemented in areas such as marketing, IT, call center and HR
„The collaboration with HYVE was a real win for us. Together, we have not only laid the foundation for a scalable AI infrastructure, but also strengthened our internal expertise in the field of artificial intelligence in the long term.“
— Janik Huber, Business Analyst, Reka
Understanding the Promptathon: From Idea to Impact
You’ve seen the results. Now you want to understand how a Promptathon actually works before you plan it? This recording of our Promptathon webinar will give you a realistic insight into the process, content and results.
Wrap-up Whitepaper
We have condensed the key insights from our webinar into a whitepaper. It shows how you can achieve better AI results and concrete use cases. Discover the aspects, goals and steps of a Promptathon and download the whitepaper now.
Why HYVE Promptathons work
- Proven methodology: combination of innovation experience and AI expertise
- Human-centered: focus on real work tasks instead of tools
- Guided process: no self-learning, but real empowerment
- Customized: adapted to your organization, tools and maturity level
HYVE has been working at the interface of innovation and AI for years with a scientific foundation and practical implementation.
How it benefits you and your company
- Immediate added value: your team uses AI immediately after the workshop and the first concrete use cases are implemented
- Measurable impact: higher efficiency in daily processes and better results through structured prompting
- Scalable enablement : a common understanding across teams creates the basis for broader AI adoption
- Reduced risk: typical errors and misapplications are avoided and safe handling of AI results is enabled
Suitable for your organization
- 90 min to several days
- 10 to 100+ participants
- Online, on site or hybrid
- Beginners to advanced participants
Each Promptathon is individually tailored to:
- your tools
- your teams
- your use cases
- your AI maturity level
We analyse your current status and develop a tailor-made Promptathon format for your organization.
Curious about what is possible with the right prompts?
