Designing human-centric digital services


18th of June 2020, 4pm


Language: English

HYVE webinars have established themselves as a great tool for knowledge sharing and professional exchange. In this format we focus one hour to basics, latest developments, opportunities and challenges in the areas of innovation, artificial intelligence, crowdsourcing, service design, innovation research and innovation design.

About the Webinar

In our recent blog post we mentioned that in the future we will have more and more services that are delivered digitally. The ones that will succeed in the long term, will be designed with human needs and feelings in focus.

For many organizations adopting human-centric service design is a challenge, because often it requires a mindset shift, as well as new ways of working.

Let’s talk about addressing this challenge and practicing human-centric design of digital services in our next webinar – with our guest speaker Bruno Velloso de Melo, Service Design Lead & Customer Insights Manager at BMW.

What we will talk about

  • What does human centricity mean in service design? Why is it gaining even more importance now?
  • How can designers, product managers, and business leaders foster human centricity in their organizations?
  • How can teams be better prepared for developing and delivering digital services with human needs in focus?

Join us on the 18th of June – learn from our discussion with Bruno and share your thoughts & questions!

Meet your hosts

Bruno Velloso de Melo
Service Design Lead & Customer Insights Manager at BMW
Anna Marchuk
Service Designer Practice Lead at HYVE