Co-Creation Workshops are moderated face-to-face sessions with highly involved, handpicked participants to explore consumer needs and pain points, evaluate concepts and refine prototypes.
Our innovation and research experts bring together the right individuals (consumers, trend receivers, entrepreneurs, experts, influencers, etc.) for your innovation challenge and apply customized Design Thinking and Service Design methodologies to create impactful co-creation sessions.
Outcome & Benefits
- Gain in-depth feedback on concepts and real-world prototypes regarding acceptance, appeal, aesthetics and features
- Further, refine and develop your concepts based on a sound and detailed evaluation of your concept or prototype
- Understand consumer need gaps and pain points as well as their routines and preferences of consumers
- Become an integral part of the workshop session and “look over the consumers’ shoulders”