Innovation Service

Consumer & Market-Research

Netnography | Future Scenario Planning | Interviews | Trend & Desk Research | Visual Design

100% customer centric

Using proven methods of market research, customer and user research, we have developed a unique approach to better understand customer decision-making and uncover user needs.

„Deep dive and discover user worlds”


As consumers increasingly turn to the digital world, traditional ethnography has expanded to the Web. HYVE has responded to this with its proven approach of “Netnography”. By immersing oneself in online consumer dialog, Netnography enables a comprehensive understanding of consumer behavior. Observing consumer conversations in open online communities, forums, and blogs is particularly valuable in the initial stages of the innovation process. HYVE has developed a unique, systematic approach to analyzing, and deciphering user-generated content during this phase. Learn more about our Netnography offering

“Hear it firsthand from your users”


Whether they take place on-site or remotely: Interviews and testing are the foundation of any customer-centric project. Interviews and testing sessions are a fast way to gain in-depth insights or direct, spontaneous feedback on ideas and prototypes. Stakeholders can attend these sessions and learn about their users´ firsthand  experiences, creating a long-lasting impact on the project. Inviting participants with a special skillset such as Lead Users, Trend Receivers or industry experts can be used to get a glimpse of the future. Find out how interviews let you create products that meet real user needs.

“Monitor innovations in the making”

Trend & Desk Research

Desk research can be applied to various fields, from market data’s to competitors’ and trends’ analysis. At HYVE we call it scouting and we go well beyond these common fields while always including the user perspective.

HYVE is particularly experienced in some of them, such as trend scouting for future scenario development, patent scouting and technology scouting for the design of new products and services, and scouting crowdsourcing websites to keep the pulse on current and future user-centric innovations.

Track trends in innovative fields and better predict the future, especially when combined with Trend Receiver research. Understand where the market is headed, what moves competitors are planning to make, but also how this translates in terms of user perceptions and adoption. Uncover new opportunities to innovate.

“Be visionary and take a look into the future.”

Future Scenario Planning

A futurecasting workshop is a moderated session that is aimed at analyzing future scenarios, understanding the “worlds of the future” and envisioning the role of the company in those future worlds. A futurecasting workshop is based on insights from research with lead users or trend receiver, as well as thorough trend analysis. This approach makes it possible to foresee user needs 3, 5 or 10 years ahead.

Futurecasting or foresighting helps you to envision the future with the purpose of creating a strategy and/or developing new products or services that will meet the needs of the users in the future. This collaborative and user-centric approach de-risks the development of innovations.


"Turning ideas into tangible image"

Visual & Communication Design

Ideas can be represented and communicated graphically in the creative process. Our designers create concepts and translate them into visual form to communicate and create products that engage, inform, entertain and inspire people. They create layouts or electronic displays and coordinate the production and implementation of your designs.

Our graphic design deals with composition and layout organization of your text and images. While illustrations are about creative visual interpretation, graphic designs focus on communicating with your target audience. Have your event recorded in real time in clear and concise drawings. Our visual recordings are not just graphic logs of your event, but storytelling. Processes, complex contents and results of your workshop are graphically recorded in a comprehensible way; a protocol in visualizations and images is created.

Robert Kozinets visited us in Munich and talked about his latest book “Netnography: The Essential Guide”.
Dorothée Stadler is an expert in future scenario planning. This webinar is only available in German. Please get in touch for English material.

Let's dive deep together!


Our clients' success is what drives us

Our work is not only user-centric, we are also client-centric. Because every client is at the heart of what we do. Together, we create solutions that people need and love.

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