Interviews & Testing

Interviews help to bring external perspectives into the creative process. At the beginning of a project, exploratory interviews can leverage the creative power of users and their first-hand experience. Interview sessions with key stakeholders ensure that all relevant perspectives are known from the start. Doing so allows everyone to start on the same page and shape the development process together. Inviting participants with particular skill sets, such as lead users, trend receivers, or industry experts, can provide in-depth and cross-industry insights that form the basis for research formats like Future Foresight.

Conducting interviews at participants’ homes provides our researchers with valuable contextual information, leading to a deeper understanding of the bigger picture. We can tailor interviews to explore specific topics or test ideas, depending on the project stage. Shadowing allows us to observe users in their natural environment, gaining insight into daily routines and motivations. Follow-up tasks and questions uncover additional insights and enable a comprehensive project exploration. Can stakeholders attend interviews? Absolutely! Hearing users’ voices firsthand can have a fundamental impact a project’s direction and product strategy.