en de
Netnography Insights 2018-05-25T15:19:20+00:00

Harnessing the power and creativity of online communities.

Consumer Insights through Netnography

Netnography [interNET & ethNOGRAPHY] is a social listening method used to empathically analyze consumer conversations in social media and online communities. By immersing ourselves in the consumers’ conversations, we dive deep into consumers’ needs, wishes, underlying motivations and routines to uncover meaningful and context-rich insights. Building on the profound understanding of your consumers, we derive innovation opportunities and stimuli to trigger and guide your innovation process.

Expected Outcome & Benefits

  • Identify fresh and relevant consumer insights and unknown need gaps to kick-start your innovation process.
  • Gain a deep and context-rich understanding of consumers by immersing yourself into thousands of extensive consumer conversations.
  • Get answers without asking questions by unobtrusively listening to consumers.

You want to know more about Nentnography Insights?

Get in contact!



Dorothee Stadler

Information on fundamental topics of data protection at HYVE can be found in our privacy policy.

By continuing to use the site, you agree to the use of all cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close