We drive successful innovation
to make change happen

Using proven methods of market research, customer and user research, we have developed a unique approach to better understand customer decision-making and uncover user needs. For innovation opportunities we use a format called Online Research Communities (ORC). It enables a dialogue with a large number of selected customers in order to collect their spontaneous and reflected feedback via discussions, surveys or diaries. Similarly, since 16 years Netnography Insights© has established itself as a preferred method among our clients to identify fresh, unbiased and solid insights due to its unobtrusive and empathic nature.

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In times of digitalization, huge amounts of data are constantly generated. With Advanced Analytics, we are able to transform this data into a measurable competitive advantage through data analysis. Paired with our scientific and practical experience in machine learning and artificial intelligence, we identify ways to create innovation through artificial intelligence. Combining ideation workshop with AI strategy makes our approach special!

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Scouting is the art of searching. With trend, startup and technology scouting as well as patent scouting, we seek and find opportunities for innovation. Future trends and innovation potential for existing solutions of our clients are derived from the knowledge gained from our systematic scouting approach. Using various search strategies, experts from practice and science, who are familiar with solution approaches or can refer us to other sources within their network, are identified.

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The HYVE Crowd is a crowdsourcing platform on which companies can generate, develop and test innovative ideas, concepts and solutions. The worldwide community is the heart of the platform and enables an active exchange of ideas about challenges in the fields of engineering, service and design. HYVE’s idea management software also captures, categorizes and prioritizes internally the ideas developed within companies and integrates different groups into an innovation ecosystem, thus enabling the joint development of customer-centric innovation.

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HYVE’s Ideation Workshops combine creative exploration, prototyping and product design with innovation and co-creation methods. In multi-disciplinary innovation teams, we design or optimize innovative ideas and market solutions, therefore including different perspectives and stakeholders. At the end of the workshop you do not only have a prototype of the best ideas, but also a team who understands the importance of a structured idea exchange across departments.

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With digital prototyping, we build an early stage visualization of a software solution. Using the principles of design thinking & lean startup, we iterate and test the prototype until all customer needs are discovered and we convert these insights into a digital solution. With the help of our digital consultants and UX / UI experts, we define the relevant features and turn them into a structured visualization based on usability principles.

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We are driven by design and create solutions that humans love and need. With sketches, rapid prototyping, paper prototypes or in-house 3D printing we bring ideas and concepts to life. In test scenarios we collect user feedback in an early stage to further develop an innovative product.

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Through customer-centric innovation, we create digital services and products that add value. With lean service design processes and agile development methods, we quickly evolve from insight & inspiration to real results. With the use of customer journeys, user stories or service blueprints, we create unique experiences across all touch points.

For software development we use Scrum or Kanban frameworks. Our interdisciplinary software development team has expertise in all current and modern software languages and techniques. We develop MVPs (Minimum Viable Products), mobile apps and SaaS (Software-as-a-Service) solutions for our customers.

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As award-winning product and industrial designers, we consider both the user and relevant manufacturing factors from the design phase onwards. Through the targeted use of CAD software, data sets for model construction and photorealistic representations can be created at an early stage. Our aim is to design as close to series as possible and to ensure that our customers can exploit the innovations we developed in the most viable way possible, for instance through patenting.

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Our designers work together with engineers and hand-picked network partners for mechanical and electronic solutions at an early stage, accelerating series development and production right from the start. With the help of our network of specialized development and production partners, we supply individual components or realize the innovations as OEM in small and large quantities. We meet both the technical and administrative challenges of product realization with comprehensive experience and highest standards for documentation and quality assurance.

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In order to leverage the full innovation potential of our customers, we support them in deriving and formulating their own innovation strategy. We identify specific goals, topics and search fields, define important stakeholders and target groups as well as implement new processes including relevant tools and methods.

Developing an innovation strategy can be done digitally as well: Get to know the platform for Management 4.0 inmanas developed by us and our partner in-manas.

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In parallel to the the innovation strategy, management, teams and individual employees are trained and motivated to work within an agile framework. Depending on the defined objectives, an innovation strategy can result in a improved innovation process and a clearer definition of tasks and responsibilities.

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In order to guide your innovations to sustainable success, we help you to position them within your company’s ecosystem or spin them off completely into an independent venture. In the latter case, our innovation strategists develop and pursue a holistic concept that includes all relevant dimensions of a successful spin-off – from the necessary team structure to the production design and the communication plan.

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