Success Stories

ICARACE – setting the pace with smart connected products

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The second ICARACE World Championship will take place in Munich in October 2019. The top 10 of the ICARACE competition fight for the title of ICARACE World Champion in the grand finale. That’s just too fast for you? Well, ICAROS has speed.

ICAROS shows how digitization is changing innovation and how critical it is not to think only in one dimension.

Michael Schmidt, Founder of ICAROS


ICAROS is a spin-off of HYVE, founded with the vision to combine VR technology with healthy and effective fitness training. This vision is reality today. ICAROS was elected into the top 7 start-ups of the Pioneers Festival, received the renowned RedDot Design Award, is Brandnew Overall Winner of ISPO, winner of the German Design Award Gold, the UX Design Award Gold and ISPO Award Gold Award.

Icaros Founders Michael Schmidt und Johannes Scholl
The founders Michael Schmidt and Johannes Scholl at ICAROS HQ

Fitness in times of smart products

Smart products are a “must have” in times of digitalization; currently, brand new value-added opportunities for the economy are being developed on the basis of Smart Connected Products, thus the fitness and health sector is also changing. Physical training and health monitoring are increasingly functioning through networked and intelligent products. eSports, for example, is becoming increasingly popular.

ICAROS systems are now used worldwide in fitness and rehabilitation facilities as well as in hotels. ICAROS trainings offer an optimal possibility to improve torso stability, functionality and reactivity.

ICAROS Health is optimized for use in therapy and rehabilitation.

Want some more speed again?

Since summer 2018 ICAROS Home, the Active VR solution for consumers and ICARACE, the global online multiplayer platform for virtual reality e-sports are also available. ICARACE is a global, competitive multiplayer racing simulation where players fly with ICAROS human flight systems. ICARACE competition requires control and strength by encouraging users to improve their skills and fitness.

ICARACE Experience is available and playable for free today and was developed for ICAROS Pro and the upcoming ICAROS Home System. ICARACE is flown around the globe: worldwide players create their own online profile, customize their characters and fight for records. In contrast to conventional video games, ICARACE offers both a virtual gaming experience and demanding physical training. In the World Cup, the best ICARACE players compete against the home base of ICAROS, the Experience Center in Munich.

ICARACE Experience
ICARACE Experience

ICAROS shows how much digitalization is changing innovation and how crucial it is not to think one-dimensionally. The hardware alone would probably not have been as successful on the market as the software for the VR glasses without the simultaneous training experience. The combination of hardware and software, of haptics and digital to a phygital product makes the difference!